cct333lab1

Review the Tutorial 1 movies, and describe Jonathan Ives and his theory of 'undesign' in relation to his work at Macintosh. (200 words)
 * Tutorial #1 Wiki Question (2 marks): **

Jonathan Ives is a British born designer who was appointed the position of Senior Vice President of Industrial Design for Apple in 2005. He has been leading Apple’s design team since 1998 and is responsible for creating some of Apple’s most popular products such as the iMac, the iMac powerbook, the iPod and the iPod shuffle being some of the few. Jonathan Ives talks about his theory of ‘undesign’, which he refers to as making products that are user-friendly and contains features that are functional, is accessible and relevant, as well designed in a way that is appealing to the public. He talks about how his designs are based on reason and rational understanding, and it’s meant to feel natural, something that feels that it is meant to be there. He also talks about how these design attributes add to the overall form and the finished result of the product and how they are connected to each other and to their users. He also mentions that these attributes have certain significance and that is the reason they are implemented so seamlessly into their designs. Therefore, his theory of ‘undesign’ is meant to feel that these designs are to occur and feel natural and are actually not design at all, in fact they feel like ‘undesign’.